The National Marine Manufacturers Association (NMMA), the leading association representing recreational boating in North America, has named Honda Marine as a recipient of the prestigious 2024 Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for outboard engines. This marks the twenty-second consecutive year that NMMA has honored Honda Marine, a division of Honda Power Sports & Products, with this recognition.
Honda Marine markets a complete range of marine outboard motors with models ranging from 2.3 to 350 horsepower. The company pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. Honda Marine outboards share the same unparalleled durability, quality, and reliability as its legendary automobiles.
The NMMA presented the 2024 CSI award on February 13 at a breakfast ceremony at the Discover Boating® Miami International Boat Show®. The accolade is based on the overall satisfaction rating of owners for their outboard engines and acknowledges companies that actively measure customer satisfaction to pursue continuous improvement. Award recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys.
Further, the NMMA Marine Industry CSI program provides a uniform measure of customer satisfaction across the full range of boats, engines and dealers in the recreational marine industry. Manufacturers and dealers can gauge customer satisfaction with their products and service experience and compare these satisfaction rates across all recreational boating segments. The program conducts two surveys with new boat and engine customers during the first year of ownership. The first survey is sent shortly after the time of boat delivery, and the second is sent nine months later. Together, the two surveys track customer satisfaction with the product, sales experience, delivery, and service process as well as product quality.
At Honda Marine, people, processes, products and partnerships are reshaping the organization and strengthening the division's connection with customers. Securing the 2024 Customer Satisfaction Index Award from the NMMA comes on the heels of the company's introduction of the all-new Honda BF350 high-power V8 outboard—the first Honda V8 engine available commercially—integrating exclusive, innovative features that deliver premium power as well as unparalleled performance and operation; the launch of the McLaren Performance M300, a performance-inspired marine outboard (Honda Officially Licensed Product) fostered by the dynamic collaboration between McLaren Engineering and Honda Marine, rooted in a heritage of technical excellence; and, most recently, the introduction of enhancements targeting Honda high-power outboards—BF115, BF140, and BF150 inline four (L4) and BF200, BF225 and BF250 V6 models—improving performance and ease of operation, bolstering component durability and reliability, and ensuring faster, easier installation and maintenance.
"Receiving the CSI recognition from NMMA for 22 years running is a proud honor for Honda Marine and is testament to the momentum our division established during 2024—accomplishments driving our mission as a marine mobility leader and spotlighting our ability to continuously improve and provide customers what they want and need," said Daniel Sherlock, Director, Honda Marine Division. "From new products and expanded service offerings to enhanced technologies and strategic channel partnerships with boat builders and dealers, Honda Marine is able to serve the heart of today's marine market with premium power solutions that make extraordinary boating experiences possible."
